Homepage & Category Navigation
Homepage
- Consider Including the Main Navigation Categories Directly on the Homepage #236.pdf
- Consider Using IP Geotargeting to Select Country and Language #239.pdf
- Consider Promoting and Embedding Wizards Directly on the Homepage #247.pdf
- Always Link the Site Logo to the Homepage #257.pdf
- Make It Clear Where Hit Areas in Visual Elements Lead #264.pdf
- Consider Offering “Thematic” or “Guided” Product Browsing #249.pdf
- Always Highlight Core Product and Brand Features on the Homepage #1707.pdf
- Feature a Representative Sample of Products on the Homepage #1708.pdf
- Carefully Consider How to Use Bespoke Imagery and Design to Present the Site’s Brand #238.pdf
- Ensure Carousels Respond Appropriately to User Interactions and Feature Prominent Controls #242.pdf
- Be Cautious if Displaying Ads on the Homepage #240.pdf
- Feature a Broad Range of Product Types on the Homepage #237.pdf
Category Taxonomy
- Have the Same Subcategory within Multiple Main Categories when Logical #277.pdf
- Consider Having a “Best Sellers” Category #1666.pdf
- Consider Having a “Sales” or “Deals” Filter-Based Category #1008.pdf
- Consider Having a “New In” Filter-Based Category #251.pdf
- Consider Displaying Very Popular Filters as Categories #274.pdf
- Use Descriptive and Non-Site-Specific Category Names #282.pdf
- Include an “Accessories” Subcategory within Relevant Categories #268.pdf
- Ensure Categories are Clearly Delineated #263.pdf
- Divide Categories and Sub-Categories into Manageable Chunks #261.pdf
- Implement Product Types with Shared Attributes as Filters Instead of Categories #253.pdf
Intermediary Category Pages
- Always Provide a Way to “View All” Products on Intermediary Category Pages #2178.pdf
- Avoid Intermediary Category Pages for Small Product Catalogs #1668.pdf
- Provide Direct Access to Products Depicted in Inspirational Images #312.pdf
- Consider Enhancing Intermediary Category Pages with Auxiliary Content and Links #311.pdf
- Present Subcategories as the Primary Content on Intermediary Category Pages #308.pdf
- Use Thumbnails to Represent Subcategories on Intermediary Category Pages #309.pdf
- Consider Having the First 1–2 Levels of the Site Taxonomy Implemented as Intermediary Category Pages #307.pdf
Main Navigation
- Be Cautious if Implementing Novel Navigation Menus #1667.pdf
- Always Make Product Categories the First Level of the Main Navigation on Mobile Sites #2257.pdf
- Provide a Hover Delay of 300–500ms for Hover-Based Drop-Down Menus #289.pdf
- Always Ensure Main Navigation and Drop-Down Menu Category Headings Are Clickable Links #266.pdf
- Consider Visually Separating Sitewide Courtesy Navigation from Main Product Navigation #288.pdf
- Consider Making Product Categories the First Level of the Main Navigation #287.pdf
- Consider Including Thematic Resources and Guides in the Main Navigation #303.pdf
- Highlight the Current Scope in the Main Navigation #300.pdf